Tierknotenwerk is a Swiss artisan brand selling hand-woven dog collars, leashes and knot halters. The shop ships in two phases: design first, commerce engine second.
Overview
Off-the-shelf shop themes feel generic for a craft brand. The owner wanted to lock in the visual identity and the full customer journey before paying for a commerce stack. Phase 1 ships a real-feeling shop on mock data so flows and design get signed off without any subscriptions running.
What it does
- Product catalogue across collars, leashes, halters and cow ropes
- Configurator for techniques and colour combinations
- Persistent local cart and wishlist
- About, sizing guide, contact and GDPR-compliant inquiry form
- Mobile-first with scroll-reveal animations tuned to the craft feel
Highlights
- Built around the owner's voice and craft, not generic templates
- Phase 2 ready: commerce engine and checkout plug into the same design system
- Customer signed off on the experience before paying for any commerce stack





